Ever since we opened the website we have been building a brand image. As more people join in the Common Law Movement we need guidelines to help us maintain our recognizable brand.
The following suggestions will guide users of this website, conveners, Sheriffs and others how to promote and use the website effectively to maintain and build our brand:
- Branding: The logo may be used on any material promoting Common Law. It may not be used over personal documents, and/or social media posts that do not promote our common law objectives, including but not limited to like-minded organizations. Where a template letter supplied on the website has the logo, leave it on the document and amend the letter as needed to suit your situation.
- Marquee Branding: We supply the artwork and a link to the marquee manufacturer’s website in the Downloads Docs page. The marquee design may not be changed. However, assemblies may change the design of the back wall of the marquee to include their assembly name, or other slogan if desired. The back wall must remain red, and the logo must be included. We also recommend keeping the stars, but this is up to each assembly.
- Mailchimp: Conveners should only use the Mailchimp account for common law assembly business. It should not be used to promote the activities of other groups. You can promote other groups on social media pages instead.
- Oath of Office: Sheriffs, elected Administrators, court members, and other office holders, should all record their Live Birth, and then sign the Charter to Establish and Maintain a Common Law Assembly. Once they have done that, they are all required to sign the Oath of Office available here: https://commonlaw.earth/assemblies/the-common-law-oath/ .
- Website Updates: Conveners and contributors to the website should send all information to firstname.lastname@example.org with a request explaining what you need. You can also use this email address to direct any questions to the National Education Team.
- Sheriffs: All Sheriffs must complete the online training course, and where an assembly has a qualified self-defence instructor, Sheriffs should learn how to defend themselves and maintain the peace.
- Activities: Before any Assembly member interacts with the public, you should discuss it with the assembly convener, and if needed, it should be voted on at the discretion of the convener by assembly chartered members. We do not advise anyone to take unilateral action on their own, as this can be dangerous, and any unauthorised actions may not promote the best interests of the assembly and common law.